1.6 Name and brand

This action is led by Peter Winder with Board support from Maryann Geddes.

What's been done

We've developed a design brief, ensuring that throughout the process, we gather and consider input from stakeholders.

A request for quotation went out to a group of carefully selected suppliers from an all of government panel. We commissioned a provider and developed a design brief.

Guided by experts in te reo Māori, and with input from a stakeholder working group that included ITP and ITO representatives, we considered a wide range of names.

On 30 January we released a video which outlines the brand vision for the new national Institute and identifies a preferred name. From 30 January to 14 February the conversation started kanohi ki te kanohi in a series of 16 hui around New Zealand from Whangarei to Waihōpai/Invercargill.

What we're working on this month

Public online consultation closed at the end of 8 March and the data is now being analysed and evaluated for the Board to consider. Visit haveyoursay.istestablishment.ac.nz/(external link) to see who participated.

The Minister of Education will consider the recommendation, taking into account public feedback, and decide on a name.

Visual identity work to bring life to the name and brand will be finalised once a decision has been made.